Microsoft's strange new Xbox ads have become an instant meme
We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
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Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.
In an expansion-heavy time for Xbox, Phil Spencer says he doesn't like "expansions that are manipulative" – "I don't want it to be, like, the third level that you cut"
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...
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Xbox November 2024 Update Brings AI Search, Friend Requests, and Personalization Tools
Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.
Xbox Boss Confirms We'll Get More Xbox Consoles
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
Xbox Promises More Gaming Consoles In The Future And Throws Shade At PS5 Pro
We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...