Amazon Haul just launched, and it’s curating a selection of products for $20 or less. With lots of holidays on the horizons and budgeting being increasingly more important for many of us, this new feature is needed.

In the same year, Shein secured over $14 billion in sales in the U.S., according to EcommerceDB (ECDB). To put this into perspective, Shein surpassed both Walmart.com and Amazon.com, which had sales between $9 and $12 billion,

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.

Amazon is entering the ultra-low-price market with its latest storefront, Amazon Haul, aiming to capture deal-savvy customers who have flocked to popular platforms like Temu and Shein. Accessible exclusively via Amazon’s mobile app,

And now, Amazon is getting in on the action. This week, the retail giant announced the launch of Amazon Haul, a new section set to rival competitors like Temu and Shein, dedicated to affordable, trending items.

Amazon (NASDAQ:AMZN) is introducing a new section in its shopping app and website called 'Amazon Haul,' featuring products priced $20 and under, to help the e-commerce giant compete with low-cost apps Temu (PDD) and Shein.