The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar ...

Jaguar is about to undergo its biggest reinvention since its inception with a complete new range of electric vehicles. Today, ...

These include ‘delete ordinary’, ‘live vivid’ and ‘copy nothing’. A new concept car, showcasing Jaguar’s new look for the ...

Jaguar has unveiled its new brand identity as part of its “Reimagine Strategy”, which will see the 89-year-old carmaker shift ...

The British automotive icon that is Jaguar has lived many lives over the decades. It has been a hugely successful racing ...

Jaguar has unveiled a new logo which has combined upper and lower case letters into one word as it promises its future will ...

“These four symbols of change are elements that will be universally recognised codes of Jaguar going forward”, said the ...