British car manufacturer has revealed a bold new look as it takes new cars off sale for more than a year to prepare for its ...

“These four symbols of change are elements that will be universally recognised codes of Jaguar going forward”, said the ...

Jaguar has unveiled a new logo which has combined upper and lower case letters into one word as it promises its future will ...

The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...

Jaguar has unveiled its new brand identity as part of its “Reimagine Strategy”, which will see the 89-year-old carmaker shift ...

Jaguar has confirmed its dealer network in the UK will shrink to around just 20 outlets as it switches focus from high volume ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...