The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...
CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...
Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...
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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.
Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 50% of its new subscribers in those markets signing on to the new ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change.
Grist, a nonprofit media organization focused on climate change and other issues, has named its executive editor, Katherine Bagley, editor in chief as part of a restructuring. In addition, Grist has ...
Google on Friday asked a federal appellate court to reject Robert F. Kennedy, Jr.'s attempt to revive claims that YouTube violated his First Amendment rights by removing clips that violated its ...
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