These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Multiple retailers, including Target and Amazon, are already selling the products online and in stores The post Mattel to ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...