PM EST This story has been updated with a comment from an Amazon rep. Amazon is launching a Shein competitor, according to a new press release. With Shein's skyrocketing sales, it's easy to see why the Bezos-owned big-box retailer aims to compete head-on in the world of low-cost,

Sign me up! With the debut of Amazon Haul in beta form this week, we’re finally getting a glimpse of the company’s long-awaited response to Temu and Shein, the discount e-commerce platforms for the TikTok generation that have turned online shopping into something that feels more like playing a game.

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.